Aurum came on with the goal of a tracked, attribution-clear paid acquisition pipeline. The previous setup had a generalist agency running the account with thin conversion tracking, so spend was hard to tie to actual booked enquiries.
Restructured the account around the booking funnel, with general dentistry, emergency, implants and cosmetic each in their own campaign and matching ad copy. Conversion tracking rebuilt so every call, form and SMS lands in one inbox in real time.
75 tracked conversions across the 30-day window at $43.75 each. 474 clicks, $3,281 spend, 15.8% conversion rate. The practice now has a weekly Friday email summarising what changed and a monthly report tying spend to conversions.
For the first time we know what every dollar is buying us. The structure of the account makes sense and the reporting is finally something we can hand to the practice manager and have a conversation about.
A senior team that lives inside your account. Conversion infrastructure wired in before any ad goes live. Reporting that ties spend to booked appointments, not impressions.
A senior specialist who runs clinic accounts day to day.
Every keyword, headline and account structure built inside real Australian clinic accounts.
Winner, Best Google Ads Campaign, Australia 2025. Google Partner. AFR Fast 100.